Altitude & Earth
Altitude & Earth is a platform for values-led ventures—where purpose meets craft, and ambition meets accountability. We build brands that matter, and we build them to last.
Full story
Born at the intersection of passion and purpose, Altitude & Earth exists to turn clear intentions into durable impact. We believe excellence is forged the same way in every arena—on the bike, in the workshop, at the roaster, behind the keyboard—through clarity, craft, and consistency.As the parent company, Altitude & Earth is the long-view: a home for ventures that blend creativity with engineering rigor—specialty coffee, honest storytelling, and operations that actually scale. Rooted in South African heritage and shaped by new American adventure, we build with humility, momentum, and meaning. Our commitment reaches beyond commerce: to healthier teams, smarter systems, and work that lifts communities. If it isn’t values-led, it isn’t us. If it isn’t built to endure, it doesn’t ship. Altitude & Earth is the climb, the checks, and the courage to keep going—so the moments that matter have a place to happen.
Craft
Every detail matters — from sourcing and roasting coffee to designing brands with purpose.
Community
We believe in connection — coffee, cycling, and shared experiences bring people together.
Adventure
Inspired by the climb — we embrace challenge, resilience, and the pursuit of meaningful moments.